Promo Kit

Help us open the doors sooner.

Share cards and post copy made for Instagram and TikTok. Download an image, copy a caption, post. The more interest we see, the sooner the app opens.

Share cards

Brand card

Brand card

4:5 · IG Feed

Instagram feed post — best with the Manifesto caption.

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20 matches a day

20 matches a day

1:1 · IG Square

Instagram feed / carousel cover — pairs with The Pitch caption.

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She wears black. He wears boots.

She wears black. He wears boots.

9:16 · Story / TikTok

TikTok cover or IG Story — add a link sticker.

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The more who show up…

The more who show up…

9:16 · Story

IG / TikTok story — the waitlist nudge.

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Instagram captions

Manifesto (IG feed)

She wears black. He wears boots.
Iron & Lace is a dating app for goth, alt, punk and metal women — and the tradesmen, mechanics and steelworkers who actually get them.

20 curated matches a day. Not 2,000.
Public beta is open. Link in bio.

#GothDating #AltDating #TradesmenOfInstagram #DatingApp #GothGirl #PunkLove

The pitch (IG feed)

Tired of swiping past 400 finance bros to find one guy who owns a tool box?
We built the app for that.

Iron & Lace — public beta. US & Canada.
The more people who show up, the sooner we open.
Join the waitlist. Link in bio.

#AlternativeDating #GothCommunity #BlueCollarLove

Founder voice (IG feed)

I made a dating app for the people the other apps keep mismatching.
Dark aesthetics. Hard hands. Real conversations.
No infinite scroll. No paywalls during beta.

If this sounds like you — or someone you know — the waitlist is open.
https://ironandlace.lovable.app

TikTok hook scripts

TikTok hook · POV

Hook (0–3s): "POV: you're a goth girl and every dating app keeps showing you guys in Patagonia vests."
Cut: "So I built one that doesn't."
VO over screen-record: "Iron & Lace. Goth women, tradesmen, 20 matches a day. Public beta is open. Link in bio."

TikTok hook · Stat shock

Hook: "The average dating app shows you 1,200 profiles before a real match. We show you 20. On purpose."
B-roll: landing page, profile previews.
VO: "Iron & Lace. Built for alt women and the guys in the trades who actually get them."
CTA: "Link in bio. Beta is free."

TikTok hook · Founder face

Face-to-cam: "I got tired of watching my friends — goth, punk, alt — get matched with guys who think Hot Topic is a personality. So I built this."
Cut to product.
"Iron & Lace. Beta is open. The more of us who sign up, the sooner it launches."

Story stickers (one-liners)

Story line 1

Dating app for goth girls & tradesmen. Beta is open.

Story line 2

20 matches a day. Curated. Not random.

Story line 3

The more people on the waitlist, the sooner the app opens.

Story line 4

Tag someone who needs this.

Bio link copy

Bio

Iron & Lace — a dating app for goth, alt, punk & metal women and the tradesmen who get them. Public beta · US & Canada · https://ironandlace.lovable.app